Meatless BV - Packaging (2021)
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Under the direction of Foodcurators.
Meatless BV is a Dutch company that makes textured vegan meat substitutes. They primarily work with fava beans, which are grown locally in the Netherlands and have a lot of benefits for the soil and the consumer. However, much of the Dutch public isn’t familiar with fava beans as a meat substitute.
Meatless BV asked Foodcurators to create a campaign to make fava beans attractive for local consumers. Foodcurators developed conceptual “speed dates” with fava beans where different advantages are showcased.
I was asked to illustrate and design this packaging, as well as the logo for “Beanzzz,” the conceptual vegan meat substitute company under Meatless.
︎︎︎
Under the direction of Foodcurators.
Meatless BV is a Dutch company that makes textured vegan meat substitutes. They primarily work with fava beans, which are grown locally in the Netherlands and have a lot of benefits for the soil and the consumer. However, much of the Dutch public isn’t familiar with fava beans as a meat substitute.
Meatless BV asked Foodcurators to create a campaign to make fava beans attractive for local consumers. Foodcurators developed conceptual “speed dates” with fava beans where different advantages are showcased.
I was asked to illustrate and design this packaging, as well as the logo for “Beanzzz,” the conceptual vegan meat substitute company under Meatless.
Packaging design + illustration
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