[K. Pelikan] Baselj

is an artist and designer from the East Coast of the USA.

Interested in:
✷ landscapes
✷ ecology
✷ narratives
✷ hopeful futures

Working in:
graphic design

with a critical eye
and a curious mind.

Side project:
Pelikan Print Co.

Meatless BV - Packaging (2021)

Under the direction of Foodcurators.

Meatless BV is a Dutch company that makes textured vegan meat substitutes. They primarily work with fava beans, which are grown locally in the Netherlands and have a lot of benefits for the soil and the consumer. However, much of the Dutch public isn’t familiar with fava beans as a meat substitute.

Meatless BV asked Foodcurators to create a campaign to make fava beans attractive for local consumers. Foodcurators developed conceptual “speed dates” with fava beans where different advantages are showcased.

I was asked to illustrate and design this packaging, as well as the logo for “Beanzzz,” the conceptual vegan meat substitute company under Meatless.

Packaging design + illustration