[K. Pelikan] Baselj

is an artist and designer from the East Coast of the USA.

Interested in:
✷ landscapes
✷ ecology
✷ narratives
✷ hopeful futures

Working in:
graphic design

with a critical eye
and a curious mind.

Side project:
Pelikan Print Co.

Alchemy Coffee (2017)

Alchemy’s mission is to enhance the person to coffee experience through consumer education, a scientific process to quality and an approachable tone. They specialize in single-origin coffees and a variety of tuned-in brewing methods.

The Lab is Alchemy’s brick-and-mortar in the heart of Richmond, where locals can experience coffee like never before, with brewing methods like The Dragon by La Colombe or the cold-brew Yama tower.

As the in-house designer, I expanded on the existing branding with menu designs and ordering charts. I added litho-esque illustrations to infuse some warmth into the lab’s technical environment.

Menus, merch, promotional material